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What do you do when you want a cashmere feel for summer? he said. Hugo Boss Cocktail Dresses suede cargo pants and an unlined double-breasted jacket in seersucker with mother-of-pearl buttons; Brunello Cucinelli used double- and triple-twisted cottons treated with enzymes for an extra soft touch on jackets, while Belvest offered soft-shouldered, light constructions on jackets to give a cardigan feel, Prom Dresses 2011 ultrasoft cashmere, linen and silk blends. Catering to the modern man on the move, it seemed to be all about lightening up, with featherweight luxurious hand a key trend. I found myself overcome with the notion of explorers past and an almost colonial aesthetic when I began designing this collection. Light, Deep V-neckline Simple Backless Black Dress durable textiles and an attention to lightness and mobility were all key in developing this concept, said Brunello Cucinelli, whose creations included a biker jacket in superfine leather and a drawstring anorak in 110-gram parachute cotton. Cucinelli also introduced a group of formal slim suits inspired by his own wardrobe. Barbour for its Beacon Heritage collection presented a Elegant Beaded Sweetheart Neck Ball Gown waxed cotton jacket. The brand plans to open a flagship in London's Covent Garden district later this month. One Pitti newcomer was Brooks Brothers' Black Fleece, which is angling for wholesale expansion. The brand is sold in more than 20 Brooks Bros. stores, three stand-alone stores and 25 international wholesale accounts. Exhibitors Church's and Mackintosh, meanwhile, figure among iconic British heritage brands growing lifestyle concepts around their core product, within their own retail environments.