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As in the U.S., where traditional brands for working women like Prom Dresses 2011 have faltered, French brands that dressed women for the office, such as Sonia Rykiel, now struggle to appeal to a younger clientele. A new crop of French brands has sprung up alongside Comptoir in the past decade, including Vanessa Bruno, Isabel Marant, Sandro and Zadig & Voltaire. They share a casual-chic aesthetic that stretches across ages and occasions; they Cocktail Dresses be worn by interns and top executives alike. Still, it's unusual for a brand to make several generations the centerpiece of its marketing. Brands have long been wary of being typecast as delivering clothes for older women. Women in their twenties don't want to look middle-aged. At the same time, mothers don't want to seem like they're trying too hard to look young. "The limit is sometimes hard to find," says Ms. de la Fressange. She recalls that her teenage daughters questioned Green One-shoulder Floor-length Formal Dress judgment recently when she purchased a beige leather motorcycle jacket. Comptoir cannily acknowledges the occasional dissonance between mothers and daughters in its advertising. Its latest ad campaign, "I Love/I Hate," shows real mothers and daughters expounding on their clashing tastes. In one ad, a mother lists "reading at night" as one of her loves; her daughter hates "my mother's books, all of them." At the same time, there are commonalities: One Green Strapless A-line Formal Dress the ads shows both mother and daughter in trendy black and white checks. "Everyone can mix and match and find their style," says Ms. Romestain, dressed in ironed jeans and a blazer. For instance, she says, a younger woman might wear a jacket over a silk chiffon dress, while an older woman could wear the same jacket with a pair of trousers.