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It attracted a great deal of attention: the rich and famous, who have already fallen in love with Fitted Strapless White Homecoming Dress tailoring service, fashion critics and buyers, as well as some retailing and marketing managers from London and Milan. Howard Ross, managing director of Retail Brand Connection, flew here specifically for Lu's show. Ross says that he has seen many innovative designs in Lu's collection and sees the potential for it Fitted Sweetheart Neck Beaded Long Prom Dress be marketed in the United Kingdom. "Lu plays with some Chinese elements ingeniously,'' he says. "Chinese people in the UK will instantly recognize these design details while it will take our British people some time to figure them out. It's fun. "Chinese fashion products used to be perceived as low-end, but they Flirt Empire Waist Strapless Beaded Prom Dress be high-end,'' he adds. "Lu's fashion show proves this. It's a good start, although it has a long way to go.'' Jiang Yan, a fashion editor from Metropolis magazine, says: "Lu plays with different fabrics and makes bold statements with colors and cuts. Floor Length One Shoulder Empire Prom Dress with domestic customers, foreigners will be more ready for his design philosophy.'' Nowadays many European designers are inspired by Chinese culture, but as for Chinese designers who have received recognition in Europe, the number probably can be counted on one hand. Why is it so difficult for Chinese designers to reach the global market? "To tap the global market, designers need to excel in a certain expertise of their own, build their own distinguished strengths, have their own signature look and, importantly, have a very strong marketing and PR follow through. Also, financial backing is critical,'' says Deborah Lee, marketing manager of retail at Three Fashion Store.