Not so impressive, perhaps, by the standards Elegant Strapless Ball Gown Prom Dresses high profile fashion companies that tally their sales in the billions of dollars. But Beckham envisions a measured growth for her brand. "We are moving in baby steps," she said of the line, mostly financed at the outset with the proceeds - less than $1 million - from the sales of the Beckhams' successful fragrance line. The collection Elegant Strapless Bridesmaid Dress - Right tightly distributed - the dresses are made in England and carried in 20 stores around the world. New denim and eyewear collections are being sold in 100 stores, Duane said, and freestanding Victoria Beckham boutiques are in the offing. Her attentiveness to the fit, construction and marketing of her line has just won her a British Fashion Council nomination as Designer Brand of the Year. But "I'm not claiming to be a master draper," she says. "The bottom line is: Would I wear this?" Her Elegant Strapless Full-length Bridesmaid Dress has endeared her to no less a cultural arbiter than Marc Jacobs, who befriended Beckham and featured her in an advertisement campaign, in which she allowed herself to be photographed upended, her legs projecting from a shopping bag and waving in the air. Jacobs' public embrace went some Elegant Strapless Green Ball Gown Dress toward redeeming her in the eyes of the fashion elite. Yet she is still being held to the coals by some insiders who tagged her from the beginning as an upstart, just another in a long line of pop confections to brand her initials on someone else's frocks. In February New York Times fashion critic Cathy Horyn dismissed Beckham's fall collection as a succession of "ladylike vamp dresses straight from the movies." The barbs sting, Beckham acknowledged, but not enough to deflect her from her purpose.
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