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With our Las Vegas stores, travel picked up, which helped. Also, the local customer in Tiffany Elsa Peretti started to feel better about things." Tiffany opened 15 new stores in 2010, including five in the U.S., bringing its total to 233 worldwide. The company plans to open 21 more stores in 2011, including a fourth Las Vegas store at Fashion Show Mall this fall. "We don't make decisions based on short time economic cycles," Aaron says. "Our company is 174 years old Tiffany Frank Gehry Fish cuff links it's weathered lots and lots of downturns. We've got to think long-term. When we feel we got the right location and right market, we proceed." But to say that the luxury retail industry has been unharmed through the storm would be unfair and incomplete. Like most Americans, Tiffany Cushion have tightened their belts, operating with smaller staffs and less overhead. Luxury brand retailers changed the way they do business to match new buyers during the Great Recession, getting creative with ways to maintain current customers and gain new ones. "What we think has happened to great degree is that they (luxury retailers) were really scared Tiffany Frank Gehry Fish drop earrings the recession hit," says Leslie Hand, research director at IDC Retail Insights, a market and research firm. "They've taken a really hard look at how they go to market and how they engage the consumer and what technology they need to be customer-centric. In the old days, luxury retail was about the Rolodex and face-to-face, one-to-one interactions. These days, even in the luxury segment, customers expect a range of technical capabilities from retailers.