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And after no change in Levi's prices for six years, the doubled price Discount Omega raw cotton bumped up the wholesale price of a pair of jeans by more than $2 last week. So far, Pants Towne is eating the price increase on 550 and 505 jeans it sells for Discount Panerai, but watching what rivals do. For a retailer who sticks to low-risk basics, Becker is upbeat. Winter tourists are filling malls and spending again. Some influential rap stars are wearing Discount Patek Philippe again. Converse, which Pants Towne has stocked since 1972, made a revival as part of Nike. "We're coming back in style," Becker said.The carbon-fiber synthetic shoes are red with white trim and have the word Discount Porsche Design inscribed on each insole. They feature the same revolutionary as the original Concept 1 shoes released in June 2010. The Concept 1 was quickly banned by the NBA based on its rule against an "undue competitive advantage" due to the fact that the shoe increases a player's vertical leap. The ban, the first of its kind in the NBA's 64-year history, prevents players from wearing the Concept 1 during the 2010-2011 season. APL co-founder Adam Goldston muses, "Can you imagine if this year's Dunk Contest contestants would be able to wear the Athletic Propulsion Labs Concept 1 shoes.