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The owners work the register and buy the goods. They take special orders. Discount Glashutte for some token $99 Not Your Daughter's jeans, the premium denim craze eluded the place. Kept current by T-shirts with silk-screened images from Discount Graham, martial arts themes and snarky messages (a current big seller: George Bush asking, "Miss me yet?"), this clean but unadorned store has been dominated from the get-go by a broad selection of basic street jeans. To woo trendy teens, Discount Hamilton rode a sampling of Von Dutch for a while, then Dickies and Ed Hardy. They're fading. But the core remains the wall of cubicles jammed with eight styles of Levi's: from baggy and relaxed fits to popular slim, skinny and superskinny. "The fads bring people in, but the basics move 90 percent of our business. Discount Hublot are hot dogs, apple pie and Chevrolet," said Steve Becker, a 55-year-old third-generation merchant and onetime stand-up comic who has sold jeans since his teens. The strategy served Pants Towne well. Malls churn through stores all the time to stay relevant. Yet remarkably few Tyrone merchants remain in real estate Pants Towne once shared with long-gone nameplates Barefoot Mailman, Farrell's Ice Cream, Rite Aid, Kinney Shoes, World Bazaar, Colony Shops and Casual Corner.