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Being a one-product company, the way the brand is managed in each country has to be constant. links of london charms an agency that is also our global agency brings positive advantages to us. There are also financial advantages to sharing ideas with other countries.Viagra Links of London Bunny Pink Charm the gift that keeps on giving...on the awards circuit, that is. Its latest winning campaign, conceived by AOR Taxi and launched in April 2009, takes a humorous look at Links of London Butterfly Charm couples are doing instead of getting intimate - activities such as antiquing and strolling, thankfully cured with Viagra. The campaign single-handedly put Pfizer in the runner-up spot this year, thanks to some big international wins at the Clios, the One Show and the D&AD awards. Clearly, the brand has discovered the winning formula for great creative, Links of London C Charm that formula is funny. In the past decade Viagra has won over 100 advertising and marketing awards, including seven Cannes Lions. We asked Christian Roy, VP marketing at Pfizer Canada, about Viagra's latest side-splitting success. Where did the insight for the "Confessions" campaign come from? We do a lot of listening to Canadians, including couples and health care experts. We understand what lack of intimacy does to an individual's psyche and sense of well-being, and how it affects couples who are yearning for intimacy.